Marketing That Actually Moves the Needle
Your Brand Deserves More Than Buzzwords.
Strategy that sells. Messaging that moves. AI tools that work. All wrapped in beauty-industry polish - but built for any brand ready to grow up and glow up.
You’re doing “all the things”... and still not seeing results.
You’ve hired agencies. Boosted posts. Tried a few influencers. Maybe even asked ChatGPT to write your tagline.
But growth still feels unpredictable, and strategy feels like chasing a moving target.
You don’t need more tools.You need someone who knows how to use them to drive real results.
Hi, I’m Kristy Engels. I turn good brands into great ones.
With years of leading marketing for iconic beauty brands and advising startups across consumer, wellness, and retail, I bring big-picture strategy, smart execution, and the AI chops to streamline what’s slowing you down.
What I do best:
Brand Strategy That Connects – Positioning, storytelling, and messaging that sounds like you, not a template.
Campaigns That Convert – Omnichannel strategy that moves the needle, not just the metrics.
Retail + DTC Expertise – From store shelves to Shopify checkouts.
AI-Enhanced Efficiency – Automate the busywork. Refocus on what matters.
Who I Work With:
Beauty, wellness & CPG brands ready to scale
Founders who are spinning too many plates
CMOs who want a trusted thought partner
Teams curious about AI, but don’t want a robot to run their brand
Expect More Than Strategy
No buzzword bingo. No 97-slide decks. Just:
Clear direction
Actionable plans
A collaborative partner who treats your business like her own
And a few laughs along the way